SEO involves increasing traffic coming to a website from organic searches and improve the overall search engine ranking. The basic aim SEO is to get quality traffic and visibility from search engines.
Getting the first-page ranking is necessary for any website. A reach has shown, 95% of people click on the websites that appear on the first page of Google. If your website is not getting first-page ranking then majority of people don't even see it.
SEO involves many techniques and methods to get SERP’s. The best SEO services in India by Deep Bhardwaj provide services to get the first-page ranking. They are-
- On-site SEO or On-page SEO
Onsite SEO refers to works done on the website to improve visibility and impact search engine ranking. It also refers to optimizing the content and HTML source code of a page. On-page SEO helps search engine to interpret page content and help understand the content on the web page. Then it identifies that if a web page is relevant to a search query and ranks your website accordingly. Some of the on-page SEO includes-
• Keyword Research – It is the most crucial part of SEO. An SEO expert has to choose the most relevant keyword for your website. People will find your business according to that keyword you are targeting.
• Onsite Optimisation – This includes improving the web structure using HTML, internal navigation and content relevancy
• Technical Audit – It includes ensuring the website can be crawled and indexed. The goal of auditing is to ensure that the site means the requirement for indexation.
- Off-site SEO or Off-page SEO
Off-site SEO refers to work done outside your own website to impact your rankings within search engine results pages. Off page SEO involves improving the site popularity and reputation. This is accomplished by advertising your content on other popular websites. Deep Bhardwaj off page SEO techniques include-
• Link Building – Building backlinks is the core of off-site SEO. A search engine uses backlinks as a signal to the quality of the content. So building high-quality backlinks will ensure your better rankings on search engine.
• Content Marketing – Content marketing vouches for your website. Having exceptional and unique content will help you get quality backlinks from reputable websites.
• Promotion – This involves journalists, bloggers, and influencers to communicate them about your brand and earn links to your website from them.
- Local SEO
Local SEO is an effective way to promote your products and services to local customers. It helps businesses and people find each other on the internet over local searches. According to a reach by Google, 46% of the searches have local intent.
People search for any information on the search engine. If they are relevant to your business, then your website will come up on the local search results.
The most useful way to show up on the search engine is Google My business. Through Google My business listing you can easily be found by people searching for you.
The best SEO services in India by Deep Bhardwaj use all the techniques to improve your search engine rankings. By hiring Deep Bhardwaj you can improve and increase traffic coming to your website and have more conversions.